Our Mission

We are dedicated to providing the leadership to drive improved health and wellbeing outcomes for boys and men in the Western Australian community.

Our Vision

To be the world leaders in having a profound and sustainable impact on the health and wellbeing of boys and men in Western Australia.

Our Values

Health & Wellbeing

We represent and embody good health and wellbeing in everything that we do.


We have an unflinching resolve to create positive change for male health and wellbeing in Western Australia. We approach everything we do with honesty and resilience.


We demonstrate integrity and professionalism in all that we do. We run an efficient organisation that is accountable, transparent, and driven by achieving exceptional results.


We seek fresh and creative ways to achieve better health and wellbeing outcomes for boys and men.


We continually pursue and develop partnerships across the sector to drive better outcomes for male health and wellbeing.