For men not to be afraid of putting their hands up anymore, or to speak about emotion.
These conversations aren’t just happening on a Friday night but in fact they’re happening daily. At work, in the gym, in the locker room, with your team mates, your friends & friends and even the guy that makes your coffee.
Men are comfortable to talk about how they are feeling AS they are feeling.
Not in past tense, not after the rain, not when it’s sunny again, but while they are standing in the downpour.
with NO JUDGEMENT AND EXPECTATIONS.